Rock in Rio, the brainchild of Brazilian philanthropist Roberto Medina, is set to launch on September 13
Since its 2001 edition, over $16 million dollars
have been destined to environmental and
social projects, thanks to Rock in Rio
This year's stellar line-up includes major international music figures such as Beyoncé, Justin Timberlake,
Bruce Springsteen & The E Street Band, Bon Jovi, Metallica, Muse, Iron Maiden, Alicia Keys, John Mayer, Florence + The Machine, and many, many, more.
Miami, Fla. (September 2, 2013) – The countdown to the world’s biggest and most important music festival has begun! On September 13, Rock in Rio returns to Rio de Janeiro, Brazil, for what promises to be its greatest edition ever.
Founded in 1985, ROCK IN RIO is the brainchild of Brazilian advertising & marketing whiz/entrepreneur/philanthropist , there is no event on the planet like Rock in Rio, which made its debut 28 years ago. And thanks to Medina, since its 2001 edition, hailed by former U.N. Secretary General Kofi Annan, it has raised and distributed over $16 million dollars to benefit social and environmental projects around the world.
This year’s event, already sold out, will take place on September 13, 14, 15, 19, 20, 21, and 22. Among the musical superstars scheduled to perform are Beyoncé, DJ/producer David Guetta, Florence + The Machine, Justin Timberlake, Alicia Keys, Metallica, Alice in Chains, Bon Jovi, Bruce Springsteen & The E Street Band, John Mayer, and Iron Maiden.
As the world has its eyes set on Brazil, host of the 2014 FIFA World Cup and the 2016 Olympics, Rock in Rio will showcase this country’s incredible love for music, its warm welcome of artists and visitors from all over the world, and its homegrown talent.
And it’s all because of the love Rock in Rio founder Medina has for his country, for music, and for causes that will make this a better world. Held over the years in Brazil, Portugal, and Spain, Rock in Rio has been enjoyed by over 6 million people who have gathered in the different cities where it has taken place to partake in the dream that Medina had.
Not only the world’s best music, but also sustainability and environmental responsibility have become pillars of this event, whose motto is “For a better world.” And to make this a better world, Medina has financed the construction of a school in Tanzania and of a health center in Brazil; installed 760 solar panels on 38 public schools; invested in an extensive plan to reduce CO2 emissions; and recovered 43 acres of burned forest area in Portugal, among many other charitable endeavors. Medina was honored with the international award, in the field of energy, the Energy Globe Award, initiated by his Rock in Rio Solar School project. The Energy Globe Award was founded in 1999 by Austrian energy pioneer, Wolfgang Neumann, and it is one of today’s most prestigious environmental awards.
This year, discover once more why Rock in Rio is the biggest music festival in the world with a strong global message, “For a better World”!
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